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Strong By Design Podcast

Aug 11, 2021

John Ruhlin is the world’s leading authority in maximizing customer loyalty through radical generosity. While becoming the #1 performer out of 1.5 million sales reps for one of the world’s most recognizable brands, Cutco Knives, John developed a system of using generosity to gain access to elite clients and generate thousands of referrals.

Giftology, his brand and his NY Times best-selling book, is about relationship retention and growth through constant gratitude. Honestly, it’s about finding ways to blow people's minds and filling their hearts with joy and amazement, deepening those bonds for life. John creates experiences that are unforgettable.

He and his firm now help automate this process for individuals and organizations like UBS, Raymond James, DR Horton, Keller Williams, the Chicago Cubs, the Jacksonville Jaguars and Caesar’s Palace to name a few.

John is also a terrific man, a friend and so much fun to be around. He's a loving husband and father to 4 beautiful girls. Co-hosts Mike Westerdal and Chris Wilson had the honor of speaking with John in beautiful San Diego while at a networking event. The blessings don't stop with John, they pass through him and he's made it his life's mission to help others do the same.


"Most people in corporate America haven't realized that branding and marketing and gifting are not all the same." -John Ruhlin


Time Stamps

0:24 - Welcoming today’s special guest on ‘Strong by Design’ podcast

1:28 – Meet John Ruhlin of Giftology

5:31 – The art and science of gift giving in business

8:15 – John talks about some mistakes when giving gifts to grow your business

12:13 – The importance of focusing on ‘Return on Relationships’ (ROR)

18:47 – The power of giving: Why helping other drives our success

21:16 – John dives deep into the art of strategic gifting

27:43 – John on building relationships through gift giving

33:05 – ‘The Love Bomb:’ Everything you need to know

41:03 – John gives advice to encourage people to give more

49:011 – Where you can go to connect with John Ruhlin




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